115: How to Build a Personal Brand


Manage episode 261157120 series 1947443
By Alisha Richard. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In today's episode, Alisha talks about how to build a personal brand as a creative entrepreneur. If you want to learn how to build a business that stands out, then this episode is for you.

First, Alisha defines what a personal brand is. As a solo-entrepreneur, your branding is your voice, your story, the things you say, and what you post on social media platforms. A personal brand is what connects you to individuals on social media, and even in person.

Alisha defines what a personal brand is versus what a business brand is by giving you examples of celebrities, and corporate businesses.

Alisha breaks down the different ways to grow a brand into four simple steps.

  1. By identifying what's your brand story. Your story is what inspired you to become a multi-passionate entrepreneur, mompreneur, or girl boss. Your story is the defining element of your brand.
  2. Brand words. As you are building a personal brand. Start by describing words are relevant to your personality. Are you multifaceted? Are you witty, smart, thoughtful, and confident? What are some words that resonate with your personality?
  3. Have a marketing strategy to create visibility. Decide on which social media platform you want to use to position yourself as an expert. Do you want to use Pinterest, Instagram, Facebook, TikTok, or LinkedIn? Decide which social media platform you want to use, and show up faithfully.
  4. Be your authentic self. Don't show up trying to be someone else. Be who you are, show up consistently, and be confident.

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Alisha 💕Alisha Richard is a multi-passionate creative entrepreneur. As a photographer, she’s been an entrepreneur since 2011 with Eye Shadow Photography. As a singer, Alisha recorded her first solo album, GODfidence to enrich, encourage, and inspire women of faith. As a a branding strategist, Alisha’s been able to teach creatives how to brand themselves through their visual presentation. As a wife, and mom, Alisha enjoys spending time with her husband, playing catch with her two sons, and teaching on the podcast as a brand strategist with, A Rich Life.

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165 episodes