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Part 2 of this UNAJUA Throwback series takes us back to when Lucy Hoffman, co-founder and head of operations at the Cape Town-based mobile content development startup Carry1st, joined Andile Masuku and Osarumen Osamuyi for an extended insight-rich chat—published on March 10th 2020. (Since then, Carry1st has gone on to close a $6 million Series A led by Colorado-based VC firm, Konvoy Ventures.) In this episode, Lucy Hoffman outlines Carry1st's user adoption strategy and suggests how startups like hers plan to compete against the likes of Facebook and Tencent. Lucy is an experienced American business operations specialist who, prior to joining Carry1st, spearheaded operations at impact investment facilitation startup Nexii and the African Leadership Academy. Before that, she interned for the global diversity and inclusion team at Credit Suisse and spent three and a half years embedded at Morgan & Stanley, where she worked on M&A and capital markets transactions for global power and utility companies. You can listen to the full original episode here: www.africantechroundup.com/lucy-hoffman-carry1st/ HAVE YOUR SAY (https://telbee.io/channel/uuatbnkraty1vn-nkazpcg/index.html): Leave us a 60-sec voice note with your reactions to any of the topics raised in the UNAJUA Series. (We will include some of your audio takes in future follow-up episodes.) Image Credit: Shaw Fields (Unsplash)