Cynthia Terpstra, Head of Marketing at ReadyWorks


Manage episode 296958493 series 2894768
By Joshua Feinberg. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Cynthia is an award-winning marketing leader with a record of increasing brand recognition and customer acquisition via multi-channel demand generation and lead generation campaigns. She has created marketing strategies for industry-leading B2B companies (SaaS, IoT, & Telecom), B2C, and non-profits. Cynthia is passionate about delighting customers at every stage of the relationship – from the first touch to evangelist.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

  • Filling gaps with freelancers and agencies to leverage expertise
  • Getting your content discovered by prospects
  • Grabbing opportunities to take a fresh approach to marketing
  • Learning from outside your industry to spark creativity
  • Prioritizing content based on conversations with customers
  • Understanding your customers and understanding their needs

11 episodes