Manage episode 293251810 series 2906267
In this episode, James Harper talks about why B2B sales professionals need to focus on elevating their personal brand to help them increase their cold prospecting efforts. The term “personal brand” is used heavily with marketing, but it’s becoming more and more important in the B2B sales world.
In this episode you will learn:
- How sales professionals are now “creators” and why it’s important you become one
- A few simple ways you can improve your personal brand's image online
- Why prospects buy from individuals vs companies
If you’re a B2B Sales professional or entrepreneur wanting to get more insight into the cold prospecting world, sign up for our once per month Outbound Sales Report here.
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