23.09 - Personalization offers 'tremendous opportunity' for banks and credit unions

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Manage episode 302777353 series 1352968
By BAI Banking Strategies. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
The personalization trend being driven by online retail, streaming media and other industries is also a front-of-mind issue for banks and credit unions. Greg Kanevski, global head of banking at ServiceNow, discusses a personalization strategy that has an optimal mix of people and technology.

198 episodes