COVID-19's impact on shoe companies and pro athlete contracts with Keith Kelly of New Balance | Beneath the Grandstand Podcast (Ep. 4)

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By Ryan Fenton and Alex Lohr. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In this episode of Beneath the Grandstand, Keith Kelly, former NCAA and Irish XC Champion, sheds light on how COVID-19 has impacted the running industry, particularly shoe companies, shoe innovation, retail/specialty running stores and pro athlete contracts. Kelly has been working in the industry for more than a decade and currently holds the role of Brand Manager for Running Specialty at New Balance.

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