The Flats and The Furious: adidas' response to the carbon plated shoe game - Beneath the Grandstand (Ep. 15)


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By Ryan Fenton and Alex Lohr. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Eliud Kipchoge's sub-2 attempt in the marathon wasn't only the chase of a human to do the impossible, but it also became one of the most significant moment's in running footwear innovation in recent years. And in turn, it became a chase for all shoe companies to develop their own carbon tech footwear. Welcome to our first installment of the “Flats and the Furious” where we dive into the footwear innovations that are pushing the boundaries of what we thought possible. We will meet the industry professionals who poured their lives into building the next generation of fast, and get an athlete’s perspective on how each brand's new models feel on foot. In our first episode we talk to Nick Roche from adidas to hear the story on how their answer, the adidas Adizero Adios Pro, came to be. We also get pro athlete insight from Reed Fischer.

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