Episode 7860: Duffy's Tavern - Archie Hires Madam Zooma (11-16-45)


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By Bob Camardella. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
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Archie Hires Madam Zooma (Aired November 16, 1945)

Early in the show's life, however, its name was changed — first to Duffy's and, for four episodes, Duffy's Variety. A staffer for Bristol-Myers -- whose Ipana toothpaste was the show's early sponsor—persuaded the company's publicity director to demand the name change because the original title promoted "the hobby of drinking" too much for certain sensibilities. Bristol-Myers eventually admitted the staffer had little to go on other than a handful of protesting letters, and to the delight of fans who never stopped using the original name, anyway — the original title was restored permanently. The name change was often subverted by the Armed Forces Radio Network. When the AFRN rebroadcast those episodes for U.S. servicemen during World War II, the announcer referred to Duffy's Tavern. Radio's Duffy's Tavern didn't translate well to film or television.


November 16, 1945. "Archie Hires Madam Zooma" - Program #106. NBC network origination, AFRS rebroadcast. Archie hires Madame Zooma the fortune teller to help him find a fortune. Ed Gardner, Eddie Green, Sandra Gould (as "Miss Duffy"), Charlie Cantor, Matty Malneck and His Orchestra, Marvin Miller (announcer), David Titus (producer, director). 30:19. Episode Notes From The Radio Gold Index.

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