Juha Jarvinen Chief Commercial Officer - Flying High with Virgin Atlantic


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By Jeannette Linfoot. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, Jeannette talks to Juha Jarvinen, Chief Commercial Officer of Virgin Atlantic. Juha has had a stellar career in the aviation industry over the past 3 decades. During that time, he has worked mainly in transformational roles, helping businesses to change direction and adopt new ways of working, so Juha is most certainly the epitome of Brave, Bold, Brilliant.

He and Jeannette discuss how Juha successfully led his teams through drastic changes, empowering them to overcome what were sometimes huge challenges. They talk particularly about how Virgin Atlantic weathered a massive restructuring in 2020 and navigated through the stormy skies during the CoVid pandemic. Juha also shares what it is like to be a gay man working in the travel industry and how he is a passionate champion for diversity and inclusion.


  • People will push back at times of change, but this can be used in a positive way to energise you.
  • Conflict and disagreements give you the chance to pause, re-look and re-plan when necessary.
  • Having people working in a company who genuinely love the brand is of great benefit.
  • In times of crisis, regular and honest communication is vital.
  • Working 24/7 is not sustainable - you need to take time off so you can stay afloat and be there for your team.
  • Crises also create opportunities.
  • Manage your time and energy, for example, stop working early enough for it not to negatively impact your sleep.
  • To be at your best, you need to be yourself.
  • Bringing your whole self to work is paramount so that you don't feel you have to live a double life.


'I don’t get energy out of conflict, but it does give me the energy to go back, re-plan and redo'

'During a crisis, you can end up working 24/7, but you can´t do that. If you don´t stay afloat, nobody survives'

‘Never underestimate the importance of sleep and exercise'

'Be your true self'

This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you’d like to join Jeannette’s FREE Business Impact Seminar just DM Jeannette on info@jeannettelinfootassociates.com or sign up via Jeannette’s linktree https://linktr.ee/JLinfoot


Brave, Bold, Brilliant podcast series



Juha Järvinen is Chief Commercial Officer at Virgin Atlantic. He leads the Commercial function with responsibility for Network Planning, Joint Venture & Partnerships, Sales, Revenue Management, Distribution, Government Affairs, Sustainability, Holidays and Cargo business units, and core contribution to becoming the most loved travel company.

Before joining Virgin Atlantic Juha held several senior commercial and operation positions with other firms. Including Scandinavian Airlines and Finnair Cargo. His career within the air travel and cargo industries spans 3 decades.

Juha is currently President Emeritus of the Airline Passenger Experience Association [APEX] Board, a US-based non-profit association representing the global airline, technology and entertainment industry that looks at ways to continue improvements in customer experience – something that links in very well with Virgin Atlantic’s Velocity strategy. Juha holds an MBA from Danube University in Austria and a BA Honours from London Metropolitan University Business School.


Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.

Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.


Jeannette’s linktree






Email - info@jeannettelinfootassociates.com


Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international business to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.

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146 episodes