Bacardi vs Pernod Ricard | Rum and Revolution | 1


Manage episode 297448783 series 2007989
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When family-run rum maker Bacardi was kicked out of Cuba in 1960, it vowed to go to extremes to get revenge on Fidel Castro. So when French spirits conglomerate Pernod Ricard cuts a deal with Castro’s government to share in the fortunes of Cuban-made Havana Club rum, Bacardi declares war on Pernod Ricard, too.

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439 episodes