Manage episode 294931549 series 2007989
It's December 2014, and Grubhub's Matt Maloney is feeling the heat. Competitors are eating away at his market share, so he decides to change direction. Grubhub finally starts delivering food with its own drivers. But will it be enough to outpace the other fast-growing upstarts?
DoorDash, meanwhile, struggles to raise funds at a steep valuation. And the company comes under fire for some less than savory business practises. Postmates has cornered the high-end market and Uber Eats expands from an Uber feature to a standalone app. But angry drivers threaten the entire food delivery business model.
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