Brian Greenspan: Attention Future Shoppers

 
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Manage episode 284146827 series 1259524
By Canada Foundation for Innovation. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The holiday shopping spree of the future will be nothing like the crowded, stuffy gauntlet of today, according to Brian Greenspan, director of Carleton University’s Hyperlab. Greenspan and his students research the implications of a Big Brother culture that inevitably comes about when we live in the cloud. In this podcast, Greenspan takes listeners on a tour of the mall of the future, describing how marketers mine the data we continuously generate through our mobile devices to shape the way we shop.

72 episodes