Manage episode 280325719 series 2787790
Denisse Diaz, an experienced Colombian marketing director based in London, sheds some light on how to hone your digital marketing strategy.
It’s never too late to start!
Denisse’s four marketing basics will get you started without getting you overwhelmed. She also explains something perplexing for some small businesses: How to sell without being “salesy”.
01:11 London: A Second Home
03:05 Marriage: Keeping Your Name
06:00 Full-time Job vs Side Hustle
08:42 Four Steps of Digital Marketing
12:03 Niche: Prioritize and Evolve
14:21 Sell Without Being "Salesy"
16:38 Keep Your Brand Story Consistent
18:41 Don't Ignore Your Existing Customers
20:09 Latino Mentors Save You Time
22:17 How to Contact Denisse
or on her website
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