131 - Evergreen Webinars - Content That Works For You

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By HerBusiness and Suzi Dafnis | Michelle Falzon. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Evergreen Webinars enable you to run one pre-recorded webinar over and over again to new leads coming into your marketing funnel.

When done well they can be AWESOME, operating as an “online salesperson” for you 24/7. When done badly they can be complex, misleading and downright icky.

In this episode your hosts, Suzi Dafnis and Michelle Falzon share their love/hate relationship with Evergreen Webinars (it’s more love than hate!) plus the various strategies and ways of making your evergreen webinar successful.

Listen to this episode to hear more about:
  • How to structure your webinar
  • How you can use your webinar in different situations, other than a LIVE webinar to get results.
  • The role of a lead magnet - when you use one to lead into your webinar, and when you don’t
  • Ideal webinar “next steps” to offer once someone has seen your presentation
  • Behind the scenes on HerBusiness most successful Evergreen Webinar strategy
  • Suzi and Michelle’s PET PEEVE when it comes to Evergreen Webinars
  • The BIG mistake most marketers make when going “evergreen” and how it can hurt your credibility
  • Why you never want to “pretend” you evergreen webinar is live
  • The easy way to get your first Evergreen Webinar recorded and ready
  • Advice on how and when to offer the webinar after someone opts in - is it minutes, hours or days in the future? The answer might surprise you.
  • And much more.
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