142 - Adding Digital Magazine To Your Content Strategy - With Dale Beaumont


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By HerBusiness and Suzi Dafnis | Michelle Falzon. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

While print magazines are in decline, there ARE some amazing opportunities to add a DIGITAL magazine to your content strategy. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with innovative publisher and serial entrepreneur, Dale Beaumont, who is pioneering a very different, very modern take on the online magazine, known as www.mobimag.com, the world’s first made for mobile publishing platform.

Listen to this episode to hear more about:

  • The limitations of “speaker” vs “publisher”
  • How you can become your own magazine publisher (and why you want to!)
  • The most important device of all that you need to be thinking of when considering an online magazine strategy
  • How the new era of content is more about “owning” media than “paying for” media
  • How to incorporate a digital magazine into your content strategy - even if you never thought you needed one!
  • Why this special type of magazine is way more than your old-fashioned idea of a mag… it’s also a container for your video, podcasts, event registrations and more
  • How to get 90-95% open rates for your online magazine and why that’s blowing email open rates (often just 10-25%) out of the water for engagement and opportunity
  • How Dale is using his 40,000 mobile phone numbers to create an entirely new revenue stream
  • How to crowdsource your magazine content
  • Why you don’t have to be the expert to be a best-selling publisher
  • How to use your online magazine to open the door on strategic partnerships and high level connections
  • Why your audience is like a bank account (and why you need to make deposits into that account first)
  • And much more.

Also mentioned in this episode:

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