165 - How To Create a Hot Hook and Topic for Your Next Online Challenge

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By HerBusiness and Suzi Dafnis | Michelle Falzon. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Creating an online challenge can be a great way to grow your audience, get clients and share your impact. They can be free or paid. They can be part of a marketing campaign for lead generation or part of the fulfilment of a larger program.

In short, Challenges can be AWESOME. But coming up with the right idea and hook for your Challenge can be… well, a challenge (do you like what we did there?)!

In this episode, your hosts, Suzi Dafnis and Michelle Falzon share their top tips for creating a hot hook and topic for your next Online Challenge - and setting yourself and your challenge-takers up for success.

Listen to this episode to hear more about:

  • The very FIRST thing you should do when deciding the topic for your Challenge
  • How Suzi came up with her Find Your Focus 5-Day Challenge name and why it was a struggle to get there!
  • The ‘clarity’ breakthrough that made all the difference on a recent Challenge
  • Why you want to survey your audience BEFORE you decide your Challenge topic (and who to do it so you get reliable results)
  • The clever, low cost way you can test your hooks BEFORE you create your Challenge
  • How you can leverage your hook across various content needed for your Challenge - from your ads and emails to your instruction and challenge exercises.
  • Why you need to be clear on “what’s next” BEFORE you start your Challenge and how to use the Problem/Solution Dance to come up with a HOT hook that ALSO opens the door on the next thing you want to offer someone
  • And much more!

Also mentioned in this episode:

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