How to Build Habit-Forming Products with Nir Eyal


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By Alex Sanfilippo. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Is the product or service that you offer habit-forming? When people use what your company offers, do they get hooked and continuously come back for more? If this isn’t something you’ve thought about, you may be missing out on a huge opportunity to earn more business. To cover the topic of building habit-forming products, I am bringing back a previous guest, Nir Eyal. Nir is the author of multiple bestselling books, including Indistractable (which we talked about back on episode 52 and is one of my all-time favorite books). Today we will be talking about today, titled ‘Hooked: How to Build Habit-Forming Products. In this episode, Nir walks us through the framework for creating products that form habits among their users. Here is my fascinating conversation with my friend, Nir Eyal!

148 episodes