Manage episode 304579833 series 2442851
Do you have anxiety around niching down?
It’s like in dance class when a student isn’t executing a tendu devant property...
Teacher: point your toe hard
Teacher: lead with your heel, massage your toes on the floor, extend through the top of your ankle
The same goes for niching down!
When you are vague people can’t connect the dots and in return, sales suffer. Just like when you are vague in giving a correction and student growth suffers.
When you are specific with your niche you are giving people a pathway to see if what you offer is actually what they need.
In episode #158 of the Dance Bos Podcast, I tell my story about when I first started my online dance business and was trying to serve everyone.
I also talk:
- Fears behind niching down
- Why niching down is so important
- And, understand the difference between niching, messaging, positioning
Now tag me on IG @erinpride and tell me, do you have anxiety around niching down in your online dance business?
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