Anxiety Around Niching Down in Your Online Dance Business


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By Erin Pride. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Do you have anxiety around niching down?

It’s like in dance class when a student isn’t executing a tendu devant property...

Example 1:

Teacher: point your toe hard

Student: 🤷🏽‍♀️

Example 2:

Teacher: lead with your heel, massage your toes on the floor, extend through the top of your ankle

Student: 💡

The same goes for niching down!

When you are vague people can’t connect the dots and in return, sales suffer. Just like when you are vague in giving a correction and student growth suffers.

When you are specific with your niche you are giving people a pathway to see if what you offer is actually what they need.

In episode #158 of the Dance Bos Podcast, I tell my story about when I first started my online dance business and was trying to serve everyone.

I also talk:

  • Fears behind niching down
  • Why niching down is so important
  • And, understand the difference between niching, messaging, positioning

Now tag me on IG @erinpride and tell me, do you have anxiety around niching down in your online dance business?

Click here for show notes

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