Ep 017: A properly branded business


Manage episode 276401911 series 2776489
By Dawn McGruer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In today’s episode I will talk about branding and why it’s a powerful asset for your business. It’s the foundation of every service and product you give to customers.

The company's branding usually begins with a logo, but quite often, companies don't realise the importance of a properly branded business: every landing page, every piece of content is all about the consumer, and needs to be fluid and clear.

Here are the highlights from this episode:

{1:17} Why your brand is important

{3:59} Your brand is the foundation of your business

{6:47} How to protect your brand: register and trademark

Check out all episodes and download worksheets - https://www.dawnmcgruer.com/podcast/

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Web: www.dawnmcgruer.com

74 episodes