How to win in Ecommerce: Research Strategies to Understanding Real Emotional Intent

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Manage episode 180270935 series 1437558
By Demio and David Abrams. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
  • 01:38 – Jon’s Journey
  • 07:23 – Big Takeaways: the right mindset – Tenacity, Will and Determination to stick with it and Always be Testing to Find the Winners
  • 10:04 – The Importance of Understanding the Emotional Intent
  • 11:40 – How to Research Customers and Buying Habits
  • 15:02 – Baby Steps and Thinking Bigger
  • 18:56 – Investor Mindset and moving to Shopify
  • 20:25 – Managing also the Backend: Customer Service and Fulfillment
  • 22:25 – Customer Service in Stores vs Customer Service in Saas
  • 24:55 – Segmenting Customers and Messaging
  • 26:54 – Developing an Ecommerce Platform, Customer Validation and Pre-Selling
  • 37:05 – Balancing Having a Grand Vision and Executing it: Patience
  • 38:55 – Emotional Support Systems and Business Partners
  • 40:04 – Key Lessons from the Journey so far: Patience and Craziness
  • 41:40 – Q&A

30 episodes