How Boohoo’s Marketing Strategy Helped Generate £1.24B in Revenue


Manage episode 291034940 series 1273522
By Tim Cameron-Kitchen and Exposure Ninja. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We take a deep dive into Boohoo’s digital marketing strategy and discover the tactics that helped transform the online fast fashion brand into a billion-pound retail powerhouse.

Our Head Ninja Tim explores Boohoo’s marketing strategy using the same framework we use to assess our clients’ marketing performance.

We also touch on the future of Boohoo and how the company can take things to another level.

As always, the goal of these deep-dives is to provide actionable insights that you can apply to your own marketing campaigns.

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214 episodes