10. Bob Burg: How To Communicate and Deliver Real Value


Manage episode 305286077 series 2907625
By Stacy Sherman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In business, your primary focus must be the value you provide to customers. Value is what makes people trade their money for a service or a product.

My guest, Bob Burg, Hall of Fame Keynote Speaker and Bestselling Coauthor of “The Go-Giver" says "money is simply an echo of value. It's the thunder to values’ lightning."

We dive deep into how companies, sales leaders, and their teams can communicate their value, sell at higher prices with less resistance, and grow their businesses based on referrals more effectively.

Learn more at DoingCXRight.com/podcasts

16 episodes