Creating a Cross-Sell Marketing Strategy to Drive eCommerce Sales - with Liat Karpel Gurwicz

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Manage episode 290856240 series 1346873
By Arlen Robinson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Marketing Strategies Revealed in this Episode:

  • What is cross selling and why is it essential when looking to increase the Average Order Value from each customer
  • What are basic tactics to cross promote and sell additional products and services
  • How does a business know when to draw the line when deciding how many products and services to cross promote and sell?
  • What ecommerce businesses have done a great job cross promoting additional products and services and what specific things have they done to be successful?

235 episodes