How to Build a Marketing Department - with Casey Stanton

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Manage episode 289827471 series 1346873
By Arlen Robinson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Marketing Strategies Revealed in this Episode:

  • The competencies that are needed when hiring for a marketing team
  • The key functions performed by marketing team in order to be effective
  • The tasks/activities that should be assigned to this department for optimal performance
  • How to measure the individuals and teams performance

235 episodes