How to Select the Right Pricing to Increase Software Sales - Ajit Ghuman

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Manage episode 286886152 series 1346873
By Arlen Robinson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Marketing Strategies Revealed in this Episode:

  • The #1 thing software companies get wrong about pricing
  • What product managers need to know about packaging and pricing
  • How a company can create a product category for itself
  • The role that product marketing plays in creating unicorn and IPO silicon valley companies
  • The hallmarks of great product marketers

237 episodes