Building a Mission-Oriented Business with Eric Bandholz, Co-founder and CEO of Beardbrand


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Eric Bandholz is the Co-founder and CEO of Beardbrand, a community and direct-to-consumer business with a mission to make men awesome. Eric and his team work to break down the negative stereotypes that surround bearded men through Beardbrand’s blog, YouTube videos, and line of highly versatile grooming products. In 2014, Eric represented the brand on Shark Tank, launching Beardbrand to national recognition. Since then, the company has been featured by GQ, Men’s Health, Forbes, and more.

In this episode…

When Eric Bandholz created Beardbrand in 2012, he had one mission: to make men feel awesome. Since then, he has built a community of like-minded beardsmen, launched a successful line of grooming products, and, most recently, opened a brick-and-mortar barbershop. So, how does he manage to expand his business while still maintaining that original mission?

According to Eric, it’s all about staying true to your core values. As a strong believer in stoicism, he has learned to relinquish control and focus on freedom instead. As he says, this value is a driving force in every interaction, development, and venture he has within Beardbrand. By leading with his core values, Eric has created a brand that not only achieved his mission, but exceeded it.

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with Eric Bandholz, the Co-founder and CEO of Beardbrand, about the mission and values behind his successful brand. Eric discusses the role stoicism has played in his entrepreneurial journey, his vision for Beardbrand’s expansion, and why selling your company may not be the best option in the long run. Stay tuned!

42 episodes