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Eric Malka is the Co-founder and CEO of Ingredients, a wellness brand that is revolutionizing the way we think about product purity. With a focus on safety, Ingredients takes a radically transparent approach to listing ingredients, all of which are 100% plant-based. Before starting this venture, Eric was the Co-founder and CEO of The Art of Shaving, which was acquired by Procter & Gamble in 2009. He has been a passionate leader in the natural health and wellness space for the past 26 years.In this episode…
Are you building a company, or are you building a brand? If you’re unsure about the difference, then you need to hear what the Co-founder and CEO of Ingredients, Eric Malka, has to say about building iconic brands.
According to Eric, powerful branding not only boosts your success as a business, but it also provides life-changing value for your customers by offering a breakthrough innovation in your industry. When Eric created Ingredients, his company raised the bar on purity and transparency in the natural health and wellness space. By innovating the way products are created and sold in his industry, Eric has transformed Ingredients into a powerful direct-to-consumer brand.
Discover how to build an iconic direct-to-consumer brand in this episode of the eCommerce Profits Podcast with Eric Malka, the Co-founder and CEO of Ingredients. Tune in as Joshua Chin interviews Eric about what makes a brand valuable, how to build a cult following, and why Ingredients is taking the health and wellness space by storm. Eric also shares his advice to fellow brand owners who are just starting their entrepreneurial journeys. Stay tuned.