425 | The Problems and Future of Enterprise SEO with Mark Traphagen

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By Erin Sparks. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
What are the problems when analyzing and acting on data from enterprise-level SEO projects? With hundreds of thousands of pages to deal with, the utilization of machine learning is fastly becoming an essential resource. Mark Traphagen of SEO Clarity gives us his insights into these issues. He also gives us a perspective of what is a good make-up of an enterprise SEO skill set. Happy to have been able to catch up with Mark and have a good solid discussion. [00:06:22] Getting behind the curtain of Big Data inside of a NSEO software provider [00:09:20] The biggest issue in enterprise SEO. The time to move from data to insight to action [00:13:12] Listening to SEO’s is an important part of developing SaaS SEO software [00:14:00] How many enterprise SEOS actually “get” the goals of their business? What have you seen from the most successful SEOs? [00:16:34] Do we have to move as fast as Google is? [00:21:34] Matching our machine learning to the Google machine

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