Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge@Wharton and the Wharton School of the University of Pennsylvania.
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Think of your favorite TV show. Now, think about its theme song. Can you feel that little pang in your heart? This week on Fan Club, Ross tries to figure out how TV theme songs burrow their way into your subconscious. He talks with neuroscientist Dr. Kimberly Clark of Dartmouth about how just experiencing South Park’s opening title sequence affects its fans’ brains, and then interviews Shelly Palmer, who’s written some of the world’s catchiest and most memorable jingles. (Here’s a hint: Meow!)