Getting Naked - With Author and Entrepreneur Joel Primus


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My guest today is an inspiring person who has had tremendous success. Joel Primus is an author, speaker, award-winning documentary filmmaker, serial entrepreneur, and a man behind a premium underwear company Naked. Joel co-founded Kosan Travel , which launched one of the most successful Kickstarter apparel products of all time — reaching over $1M in sales in 30 days. He appeared on CBC’s hit show Dragon’s Den, was one of the inaugural BCBusiness 30 Under 30 entrepreneurs, and is also the author of a brand new book, Getting Naked.- The Bare Necessities of Entrepreneurship and Start Ups.

Here Joel tell the story of a massive stumbling block his company overcame at 11:42 min in.

"We got this order from Holt Renfrew, and I'm like, oh my gosh we're gonna be huge! Ya know fast forward, I get a call and somebody's like - I now know why you call the underwear naked, because it doesn't stay on when you were it. And I'm like, what do you mean? He's like, it falls right off. And obviously the feeling where your heart goes into your stomach - and sure enough, we had not design the product correctly for a number of the size categories, and the underwear just shot right off. - ya know, our waistband less theory had failed, and I had to retract 19,000 pairs of underwear I had to figure out how to turn the business around with this thing, and like, failure asks you the question - do you wanna keep going?"

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