Global Marketing Campaigns, Experiencing Cultures, and Making an International Impact with Swan Sit, Digital, Marketing & Strategy Expert


Manage episode 279266141 series 2834491
By TribalScale, Sheetal Jaitly, and Dinesh Moorjani. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

TribalScale CEO Sheetal Jaitly is joined by personal friend Swan Sit, a well-known digital strategy expert with extensive experience in global and digital marketing. From her early days in the Dotcom boom to taking a team into a SARS hot zone to set up shop, the stories are countless. Estee Lauder, Revlon, Elizabeth Arden, Nike, it's all on her resume. We learn about the massive global strides of the campaigns she led, the places she's travelled, and the cultures she has experienced. From growing up as an Asian child in a Catholic school, to understanding the forces of assimilation, and eventually owning the fact that she never fit in, the lessons learned are ones you're going to need to write down.

53 episodes