Meditation, COVID-19 Era Marketing, and Future of Automotive with CMO at Cadillac, Melissa Grady


Manage episode 279266121 series 2834491
By TribalScale, Sheetal Jaitly, and Dinesh Moorjani. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

TribalScale CEO Sheetal Jaitly is joined by the CMO of Cadillac, Melissa Grady! This day and age, there's so much to ask of someone in an industry like automotive: their COVID-19 era advertising strategy, how'd she get to wear she is now? Autonomous vehicles? What can we expect from America's luxury car brand we all know so well? It's all covered in this episode of First Name Basis! Melissa shares her epiphany when deciding to rent a aar and driving west without destination in mind, the importance of unplugging, her experience at Jaguar, Motorola and more.

53 episodes