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Brian Roisentul is the Founder of BSR Digital, a social media marketing agency focused on helping businesses grow through paid ads. He has worked with more than 1,000 e-commerce brands, including Orangetheory Fitness. Brian helps fitness brands implement both lead generation and e-commerce campaigns to grow their sales.
Before starting BSR Digital, Brian was the Co-founder of Agencia Pueblo, a marketing company based in Buenos Aires, Argentina. He also co-founded and was the CTO of ClienteHabitue. Brian holds a degree in computer science from the University of Palermo, Argentina.In this episode…
Every entrepreneur's goal is to build a thriving business that can grow and scale over time. This means ensuring they know the right strategies to attract and market to their target customers, win them over, sell them products, and make recurring sales.
However, as the business grows, a business owner must consider critical factors before scaling ad campaigns to increase Return On Ad Spend (ROAS). These include having a solid business foundation, evaluating current and expected sales targets, knowing and understanding customers, and crafting the right marketing messages.
In this episode of The Fit Growth Machine Podcast, Brian Roisentul, host of the show and the Founder of BSR Digital, gets interviewed by Dr. Jeremy Weisz, Co-founder of Rise25 Media, about his strategies for scaling up ad campaigns to increase sales and ROAS. He also talks about finding a good business partner, working with experts, three levers every business should concentrate on, and optimizing ad campaigns. Stay tuned.