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Brian Roisentul is the Founder of BSR Digital, a social media marketing agency focused on helping businesses grow through paid ads. He has worked with more than 1,000 e-commerce brands, including Orangetheory Fitness. Brian helps fitness brands implement both lead generation and e-commerce campaigns to grow their sales.
Before starting BSR Digital, Brian was the Co-founder of Agencia Pueblo, a marketing company based in Buenos Aires, Argentina. He also co-founded and was the CTO of ClienteHabitue. Brian holds a degree in computer science from the University of Palermo, Argentina.In this episode…
Brands with multiple locations serve audiences from different demographics with different needs, even if they provide the same products in all areas. Each location has its own set of problems and, therefore, requires its own set of solutions — what may work in one may not work in another. In such cases, brands have to be innovative and develop efficient strategies for lead generation to attract and convert customers in each of these locations.
When Orangetheory Fitness approached Brian Roisentul to help them with their lead generation strategies, he knew that he had to focus on its target audiences and their unique needs. He gathered information about the audience demographics, their behavior, the different environments, and each location's needs. He then used that information to develop different plans for each location, crafted unique messages that resonated with particular audiences, and helped the brand increase sales and scale.
In this episode of The Fit Growth Machine Podcast, Brian Roisentul, host of the show and the Founder of BSR Digital, gets interviewed by Dr. Jeremy Weisz, Co-founder of Rise25 Media. They discuss the lead generation strategies Brian used to help Orangetheory Fitness increase its sales.