Working Women: Should You Use Tik Tok For Your Business? with Yang Xiao Saunders

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By CreativesAtWork. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Could TikTok be a viable platform for your social media marketing strategy? With 800 million users worldwide, TikTik has only just begun exploring paid advertising and offers an open arena for influencers and brands to fight for top positions. We speak to Yang Xiao Saunders about how she leverages TikTok and Wechart’s AI driven geo-targeting function to launch businesses and find the right customers while driving sales and building up brand loyalty.

Yang Xiao Saunders has many years of diversified brand marketing experience and successful cases. Good at predicting market trends, keen grasp of business opportunities, and very experienced with western and Chinese online social media marketing, can help global and SEA companies to better promote the brand, optimize online marketing strategy.

Check out Deren Marketing http://derenmarketing.com/

And connect with Xiao on LinkedIn: https://www.linkedin.com/in/xiaosaunders/

🎧 Listen to us on

Apple Podcasts: https://podcasts.apple.com/us/podcast/freelance-creative-exchange/id1401167998

Spotify: https://open.spotify.com/show/6gYc5ECrUgd1TNbVSWGw5w

For a trio podcast experience visit: https://www.freelancecreativeexchange.com/

🎥 Watch the main Freelance Creative Exchange series, a podcast about business of podcasting here: https://www.youtube.com/playlist?list=PLyEgcfzkuV7oC7Nl3njGLaVsG0aMXh96p

This is filmed in accordance with social distancing measures.

These episodes are recorded on the following Audio-Technica (S.E.A.) microphones.

AT5040: https://www.audio-technica.com/cms/wired_mics/ebf915ca0e65db10/index.html

AT4041: https://www.audio-technica.com/cms/wired_mics/b43bffe4d4295274/index.html

103 episodes