Turning B2B Into B2C by Focusing on the Needs of the Individual - Sales & Marketing Summit

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By FreightWaves. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Kaylee Nix talks to Forward Air’s Sylvia Cintron about adjusting your marketing strategy to make it flexible for a variety for audiences and how that can boost your business strategy.

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