19. LinkedIn's unusual approach to news on social media, with Katie Carroll

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Manage episode 301735411 series 2615134
By Matt Navarra & Big Revolution, Matt Navarra, and Big Revolution. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Katie Carroll heads up LinkedIn News for North America and the UK. In a world where social media is rife with misinformation and trashy stories that waste your time, LinkedIn curates and packages news to help the platform's professional audience get the information they need to help them do their jobs better. Matt Navarra and Martin SFP Bryant spoke to Katie about LinkedIn's approach to news, the challenges it faces, and how users can get more out of the platform.

Follow Matt and Martin on Twitter: @MattNavarra and @MartinSFP Join the Social Media Geekout Facebook Group and subscribe to Geekout's newsletters:

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Diary of a Social Media Manager - industry news and gossip for social media managers

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21 episodes