The Widest Net with Pamela Slim

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Manage episode 306915982 series 2942296
By Phil Gerbyshak. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile―aiming all their sales and marketing efforts towards this single type of person―and end up missing out on endless opportunities to sell their services or products.

Join me for a conversation with Pam Slim, the author of The Widest Net, where we discuss how you can grow your business by focusing on the customers right in front of you.

287 episodes