What You Need to Know about Circular Materials and Measuring Circular Economy with Jim Goddin


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Today I’m thrilled to introduce you to Jim Goddin. Jim is Head of Circular Economy at thinkstep-anz, a sustainability consultancy based in Australia and New Zealand. Jim was one of the first people I met when I started learning about the circular economy back in 2012. In this episode of the Getting in the Loop circular economy podcast, Jim shares what he’s learned having worked with circular economy issues over the past 10 years. Jim explains what most people get wrong about circular economy, the importance of measuring circularity, and what it was like to work with the Ellen MacArthur Foundation on the development of their Material Circularity Indicator. We also discuss his expertise in critical raw materials and the one thing he thinks all companies should know - but likely don’t! Will you know it?

About Today’s Guest

Jim Goddin is Head of Circular Economy at thinkstep-anz. He specialises in circular economy systems design and has worked alongside the Ellen MacArthur Foundation for much of the past decade leading and co-authoring the widely adopted Material Circularity Indicator methodology. He has worked extensively on the development of eco-design tools and the assessment of business risks resulting from critical materials and hazardous substances legislation.

Resources and links discussed in this episode are available at gettinginthelooppodcast.com.

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