Manage episode 292967873 series 1795781
Podcasts are a great way to get any message out there. Whether you want to promote a product, improve your brand, or raise awareness around an important topic, they can help you reach new audiences.
But getting onto a podcast as a guest can seem like a pretty impossible thing to achieve if you don’t know where to start. So here’s all you need to know to get yourself booked for appearances behind the mic.
Bonjoro’s team has mastered this art of pitching to podcast shows. They’ve been in over 200 shows in 2020. Today, Casey Hill, Head of Growth at Bonjoro, discusses why and how they were able to achieve that.
In episode 142, you’ll learn:
- How Bonjoro’s team strategy to successfully pitch themselves as a guest on podcast shows
- Casey’s “piggybacking” strategy to identify the right podcast shows to appear on
- How they measured success for all the podcast shows they appeared on
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/142