Advocacy In Business: How To Make Your Voice Matter

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By Christina Barsi and Small Business Front. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We wanted to share our three best practices when it comes to advocacy and provide some thoughts and insights into this fascinating and complicated arena. At its simplest form advocacy is the act of speaking in support of a person, place or cause. Advocacy can take many forms – it can be meeting with a local elected official to educate them on your industry, it can be issuing a newsletter on how a new law will impact your business or it can even be organizing a rally on a particular issue that you care about.

Advocacy Breakdown:

1. Issue Discovery – Home in on the exact problem you are trying to solve and be proactive in identifying solutions to the problem.

2. Personal outreach – Determine who has the ability to create the change you’re seeking and build a personal relationship with those stakeholders.

3. Coalition Building – Align with persons or groups that share your interest in order to enhance and elevate your concern. It’s might be easy to ignore one voice but its hard to ignore 1,000.

**We encourage you to try these strategies. Let us know how it worked for you the review section of Apple podcast, and we will make sure to feature your feedback in our next episode of Hack My Business.

**Let us know which tips and hacks you loved and tried in the review section of Apple Podcasts and we'll give you a shout out on an up coming episode of Hack My Business!

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