Capitalizing on Controversy: How To Make it Work For You with Sean Middleton of Four Seasons Total Landscaping Episode 24

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By Christina Barsi and Small Business Front. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

“I’d say that the most important thing going into 2021 is to try to not be too emotional about the past and remain optimistic about the future because you never know when Rudy Guliani is gonna call and show up in your parking lot.”

A call, a deleted tweet, and a press conference changed everything for Four Seasons Total Landscaping. Suddenly the scrutiny of one of the most polarizing elections in this country’s history was focused on this small philadelphia business. A company could crumple under the pressure. Four Seasons Total Landscaping capitalized on it instead. Sean Middleton, Director Of Sales And Contracts at Four Seasons Total Landscaping, Inc, is on the show today to share how they saw an opportunity, pivoted, and created a wholly new business in 6 days.

Finding Sean Middleton:

Visit the Four Seasons Total Landscaping Website: https://www.fstl1992.com/

Check out their merch: https://fourseasonslandscaping.itemorder.com/sale

Connect on LinkedIn: Sean B. Middleton

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