Capitalizing on Controversy: How To Make it Work For You with Sean Middleton of Four Seasons Total Landscaping Episode 24
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“I’d say that the most important thing going into 2021 is to try to not be too emotional about the past and remain optimistic about the future because you never know when Rudy Guliani is gonna call and show up in your parking lot.”
A call, a deleted tweet, and a press conference changed everything for Four Seasons Total Landscaping. Suddenly the scrutiny of one of the most polarizing elections in this country’s history was focused on this small philadelphia business. A company could crumple under the pressure. Four Seasons Total Landscaping capitalized on it instead. Sean Middleton, Director Of Sales And Contracts at Four Seasons Total Landscaping, Inc, is on the show today to share how they saw an opportunity, pivoted, and created a wholly new business in 6 days.
Finding Sean Middleton:
Visit the Four Seasons Total Landscaping Website: https://www.fstl1992.com/
Check out their merch: https://fourseasonslandscaping.itemorder.com/sale
Connect on LinkedIn: Sean B. Middleton
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