The Evolution of Marketing and PR During COVID: Being Genuine in an Inauthentic World Episode 14

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By Christina Barsi and Small Business Front. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Covid has changed the way companies market. There have been some clear failures and some fantastic standouts. And while many of the fundamentals of marketing remain the same, the dive into social media, new technology, and furious fact checking made evident during this pandemic have shifted priorities.

Where do you find your customers and how can you be the most impactful in their spaces? How do you commit to your stance on current issues and show the meaningful work along with the talk? How do you stay on top of the trends while looking to the future opportunities? And how do you prioritize authenticity, increase relatability, and use the new tools to their greatest potential? These questions and more are what Jesse and Sid tackle in their episode this week. Join in as they discuss what Covid has changed about marketing and PR, what will stick, and what will never be the same.

More from our hosts:

Connect on LinkedIn with Jesse and Sid

*Tell us what hack you're applying to YOUR business in the review section of Apple Podcasts and we'll give you and your biz a shout out in an upcoming episode!

*If there is a specific resource you would like to see on covid19biztools.com you can reach us HERE.

*Thank you for listening and please share the show or an episode you love with someone who might need it during this challenging time. We believe that when you succeed we all succeed, so let’s share the knowledge and resources!

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