22: How B2B marketing leaders can help their organisations and teams succeed - Shake Marketing


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22: How B2B marketing leaders can help their organisations and teams succeed In this podcast, Stacey Danheiser and Dr. Simon Kelly, Principals of Shake Marketing Group share their expert advice on how B2B marketing leaders can help their teams and organisations to thrive in the new era of work. You can read the full transcript here: https://social.hays.com/2020/11/19/podcast-22-how-b2b-marketing-leaders-can-help-their-organisations-and-teams-succeed/ Related content: • 11 skills that will help you become a better leader in the new era of work: https://social.hays.com/2020/10/14/11-skills-better-leader-new-era-of-work/ • Budgets are tight – How can I recognise and reward my staff? https://social.hays.com/2020/07/30/budgets-tight-recognise-reward-staff/ • Lessons from a crisis: Why continuous learning is key to emerging from the COVID era successfully: https://social.hays.com/2020/10/21/why-continuous-learning-key-emerging-from-covid-era-successfully/ Timestamps: (01:25) To begin with, please could you introduce yourself to our listeners? Stacey, if we could begin with you, that would be great. (01:57) And Simon, how about you? Could you let us know a little bit about your background and your current role? (02:47) Do you think that customer expectations and behaviours have changed fundamentally for good because of the pandemic, and how is this impacting marketing functions? (05:20) And what specific challenges do you think that B2B marketing leaders have faced over the last few months and how have they overcome these? (07:30) Now Stacey, how do you think the crisis led B2B marketing leaders to re-evaluate and reconfigure their marketing strategies? (10:18) And do you think there's been a shift from reactive firefighting at the start of the pandemic to more strategic long-term thinking within marketing teams? (11:47) How do you think marketing budgets have been affected since the start of the pandemic and how will this impact B2B marketing in the future? (13:49) And Simon, do you think the perception of the marketing department has changed internally within organisations because of the pandemic, particularly from senior business leaders. (15:45) Stacey, do you think that the role of the B2B marketing leader has changed because of the pandemic? (17:33) Simon, have any brands really stood out for you in terms of their B2B marketing strategy and their ability to cut through the noise? (19:58) Now we'd like to end this podcast with a question that we ask all our guests, what do you think are the three qualities that make a good leader and crucially, do you think these qualities have changed as a result of the pandemic? (23:10) Stacey, finally, the same question to you, what do you think are the three qualities that make a good leader? And do you think these qualities have changed since the beginning of the pandemic?

34 episodes