#5 - Google Plans Big Moves in 2021: Are You Ready?


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By Alex Membrillo. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Google has big things planned for 2021. Several updates that have been postponed due to the pandemic are finally making their debut. Cardinal’s Director of SEO, John McAlpin, reviews Google’s mobile-first indexing and ranking shift and the upcoming Core Web Vitals update. Both will impact healthcare organizations and you need to get your website ready if you want to maintain your rankings. John shares some tips on how to evaluate your current website and what you can do to mitigate the impact—and even get a ranking boost over your competitors.

53 episodes