Manage episode 292903878 series 2436182
In this episode, I’m really excited to have as my guest, Stephen Genco, a marketing innovator, entrepreneur, management consultant, and educator. He co-founded one of the first research firms devoted to applying neuroscience, social psychology, and behavioral economics to the study of marketing and consumer choice. Today, he is an active educator and speaker, conducting seminars and workshops around the world (and virtually).
Dr. Genco holds a doctoral, master’s, and bachelor’s degree from Stanford University and a master’s degree from the University of British Columbia. He has written two books: Neuromarketing for Dummies (co-author, 2013) and Intuitive Marketing (2019).
In our discussion, Steve talked to me about:
- Why marketers must ask new questions and conduct marketing in new ways
- Marketing through the entire customer journey, for long term relationships
- Why understanding our dream customers and their behaviours is vital to good marketing
Listen to the podcast to learn more.