Leveling Up Your Customer Empathy

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By Innovation Leader. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

What does it mean to practice empathy? Teams need to think about end-users as real live human beings — not just a rectangle on a PowerPoint slide labeled “the customer.” To learn more, we sat down with Irina Kozlovskaya, Director of Industrial Design at Fitbit. Kozlovskaya shares how the team at Fitbit listens to customers and pairs the process with design thinking to build better products. Lisa Somogyi, Director of Business Development at Cooper Perkins, shares tips for practicing empathy in a remote world. Cooper Perkins is also a sponsor of this podcast.

68 episodes