Leveraging Design as a Competitive Advantage


Manage episode 298010985 series 2439377
By Innovation Leader. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Bringing designers in early can help companies execute on big ideas more successfully and create smoother customer experiences. But how do you get that right, especially if design isn’t baked into the culture, or if other functions tend to dominate the innovation process? Phil Duncan, the Global Design Officer at Procter and Gamble, discusses his experience. Brett Lovelady and Andy Goodman of PA Consulting also share.

68 episodes