Data Cleansing and Relativity Trace with Jordan Domash Part 2


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Jordan Domash returns as Tom Fox’s guest in this week’s show. Jordan is the General Manager at Relativity, a company that makes software to help users organize their data. Jordan has been leading Relativity’s communications surveillance product for the past few years and is in charge of the sale and development of the platform. This week, Jordan and Tom talk about changes in data management and cybersecurity approaches, what regulators look for and how cybersecurity will evolve in the coming years.

Relativity and Regulation

With the explosion of data volumes due to an increase in communication platforms, the variety of data sources that need to be monitored has exploded as well. In regulated organizations, employees who want to engage in mischievous activity know they're being monitored, and so are consciously doing everything they can to avoid detection. However, technology has advanced so that it is now able to capture and monitor every data source that's widely used today. Relativity offers dozens of different tools that allow a compliance officer to focus on what's truly important. "At the end of the day it's about being risk based...It's about focusing on your highest risks in the organization, defining them in advance, defining the population that is susceptible to that risk, and focusing your energy on reviewing alerts that seem the highest risk within those categories," Jordan tells Tom.

A Change In Approach

The pandemic has affected how people approach data management and cybersecurity. It has also affected how Relativity Trace responded to these issues. Regulators have made it clear that the data from voice interactions need to be recorded. Relativity has seen an influx of customers and clients requesting for more data sources to capture voice data. "We need to invest a lot to keep pace with the evolution of the world's communication habits," Jordan remarks. Compliance teams are also no longer operating next to each other so a lot of the collaboration that is happening with these teams require systems to manage them. Relativity has built tools that allow compliance teams to use one main tool to manage their internal processes. "We'd like that all centralized in the system where the actual compliance monitoring is happening," Jordan adds.

The Impact of COVID-19

The biggest impact the pandemic has had on regulatory scrutiny is the reinforcement that obligations don't change in a remote work environment. Compliance officers still need to capture all communication vehicles. Individuals may be communicating differently, or are no longer in a controlled environment, but capturing and monitoring communication data is just as important.

What's Next

In the coming years, Jordan tells Tom, businesses will be shifting away from on-site technology and moving more heavily towards cloud technologies. In compliance and compliance monitoring, there is going to be a greater focus on leveraging AI capabilities.


Jordan Domash | LinkedIn


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