Episode 90: The Power of Client Service with Kate Stoddard, Chief Marketing Officer at Kelley Drye & Warren LLP
Manage episode 291078686 series 2329157
What you’ll learn in this episode:
- How to deliver high quality client service.
- The importance of a firm-minded perspective.
- How to get a “seat at the table.”
- Guidelines for service conversations with clients.
About Kate Stoddard:
As Chief Marketing Officer (CMO) of Kelley Drye & Warren LLP, Kate Stoddard is responsible for the firm’s business development strategy and the creation of branding, marketing, public relations and communications programs. Kate works with the firm’s Executive Committee, managing partners, practice group leaders and other firm leadership to design and launch meaningful business development initiatives. As a member of the firm’s senior administrative leadership team, Kate serves as an adviser to attorneys pursuing specific business development opportunities and on general management decisions.
Kate directs the firm-wide marketing team, promoting a collaborative work environment and the sharing of resources and knowledge across offices and practice areas. During her 12+ years at Kelley Drye, she has expanded the marketing and business development department, formalized the firm’s marketing infrastructure by employing CRM technology, and led a rebranding initiative that captures the spirit and culture of the firm through a new visual identity, enhanced website experience and fresh collateral materials. Whether through client service initiatives behind the scenes or through outward-facing communications campaigns, Kate trumpets Kelley Drye’s reputation as a powerhouse firm with the heart of a boutique.